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E-Commerce Isn’t a ‘Set It and Forget It’ Game
By Bridget McCrea Successfully reaching new customers online requires a Google-friendly site that breaks through the barriers set up by the world’s largest online retailers. Is your company up to…
DOE Report; LED Lighting Forecast Shows Massive Growth
For the first time, the Department of Energy has released a sales forecast that includes energy savings for Solid State Lighting, including LEDs, for the next 19 years. Previous forecasts…
A Stronger Dollar Pushes Copper Prices Lower
By Jim Williams Copper opened this morning a shade under $2.10 a pound. That is down 0.2 percent for three-month copper after the red metal experienced higher trading earlier Tuesday.…
Fixing Your Company’s Sales-Marketing Culture
By Bridget McCrea Publisher’s note: It’s time to face facts. Your sales team and your marketing team are probably not on the same page. The marketing team has poured over piles of…
Marketing Momentum: Content Marketing Tips From Electrical [...]
By Katrina Olson If you’ve read the September issue of tED magazine, you may have seen the Marketing 101 article, “Developing a content marketing program: Seven step-by-step instructions that every…
Get Your Sales and Marketing Teams on the Same Page…Now!
By Bridget McCrea Publisher’s note: It’s time to face facts. Your sales team and your marketing team are probably not on the same page. The marketing team has pored…
Seeing Red After Labor Day
By Jim Williams Labor Day is more than the ceremonial end to summer here in the U.S. It is also the traditional end of the seasonal lull for copper. The…