DistributED: Catching Up With Brian Rooney
John Eggleton Becomes New NAED Board Chair
DistributED: Unplugging From Work
Contraction in China: 14 Months and Counting
By Jim Williams Copper prices fell Tuesday after reports that the Chinese purchasing-managers index (PMI) contracted for the 14th-straight month. Caixin Media Company Ltd. and research firm Markit Economics reported…
Electrical Manufacturers Optimistic Despite Sluggishness
By Jack Keough What’s happened to electrical and industrial manufacturers in the past two years might be described as the perfect storm. A strong dollar, currency fluctuations, projects postponed, slowness…
An Open Letter to the Guy Who Owns Twitter
Do you really need a digital marketing specialist, or just someone who really understands what you have to offer and how to use emotion to sell it on social…
How The Major DIY Chains Are Attracting The Professional Customer
By Scott Costa, Publisher, tED magazine In the past 12 months, the three major DIY chains, Home Depot, Lowe’s and Ace Hardware have launched programs aimed at attracting professional…
Copper Continues to Slide Along Slippery Downward Slope
By Jim Williams Economic news out of China pushed the price of copper down for the second straight session. Chinese demand for copper falling below expectations is said to be…
Marketing Momentum: How to Market to People Who Aren’ [...]
By Katrina Olson At last year’s NAED AdVenture marketing conference, a whopping 60 percent of attendees were female, and approximately 43 percent were under age 36. Contrast that with the…
Is it Time to Re-Examine Your E-Commerce Strategy?
By Scott Costa, Publisher, tED magazine What is the customer expectation when it comes to your online offerings and are you prepared to do whatever it takes to meet them?…