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Marketing Momentum: Taking Risks and Creating Buzz
By Katrina Olson On Monday, June 22, Chevrolet posted a media alert on their social media platforms written entirely in emoji—you know, those emotionally expressive icons used in texting. It…
Riding Out the Industry Consolidation Wave
By Bridget McCrea In 2014, Southwire Company acquired electrical wire and cable maker Coleman Cable, Inc., in a $786 million deal. Also last year, Western Extralite joined Border States Electric,…
tED Magazine Research Brings Interesting Responses to Conso [...]
tED magazine works exclusively with the Robert W. Baird & Co. research group for quarterly results on the economy and trends that are currently happening in the supply chain. tED…
Red Metal Rally Fueled by Chinese Data
By Jim Williams Copper prices rallied on Tuesday after improved manufacturing data from China bolstered sentiment. Despite the surge, experts expect the gains will be capped by seasonal demand weakness…
Marketing Momentum: Go All in With Your Brand
By Katrina Olson Last week, we talked about the Office Depot brand. Until its recent merger with Office Max, the company’s branding message was “taking care of business.” Back in…
Illumigeddon and the New Age of Lighting Distribution
By Chris Brown Several years ago, I started a project to ‘connect the dots’ of the lighting industry… all the new technology, new manufacturers, new business models, new competition and…
How One Social Media Slip-Up Can Change Your Brand Forever
By Scott Costa, Publisher, tED magazine We are having some strategic fun as we re-invent some of tED magazine’s social media plans this summer. In addition to learning new ways…