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Advanced B2B Meeting Prep: Making Your Micro-Meetings as Pr [...]
By Bridget McCrea With the NAED national meeting right around the corner (May 16-19 at the Hyatt Regency Chicago), now is the time to start shoring up your company’s business-to-business…
Marketing Momentum: Capitalize on Opportunities in Real Time
By Katrina Olson No matter what media you’re using to promote your company, you can capitalize on opportunities like current events, controversies and even weather-related incidents. Pepsi McDonalds Olive…
Will Slashed Interest Rates Affect Copper Prices?
By Jim Williams Earlier this week the People’s Bank of China (PboC) lowered benchmark interest rates. This is the third reduction in the last six months. The PBoC also reduced…
Going Head-to-Head With Amazon: The Need for Innovation
In April, Amazon announced that it was moving one step closer to providing everything for business owners via Amazon Business, a new website for business owners that will expand the…
How Are Your Contractor-Customers Shopping Online?
By Bridget McCrea With all of the buzz surrounding online retailers like AmazonSupply and Amazon Business, the typical electrical contractor still relies heavily on the independent electrical contractor to fulfill…
Copper Is Red Hot – For Now
By Jim Williams The red metal has been red-hot lately, the price of copper rose for an eighth straight session Monday, its longest run of gains since 2005. The jump…
Marketing Momentum: It Isn’t Easy Being Funny
By Katrina Olson Comedy is hard. Even the best comedians sometimes fall flat on their faces. And sometimes even the most seemingly innocuous jokes or stories offend someone. That’s why…