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Finding the right ways to measure marketing ROI
Results of marketing efforts can—and should—be calculated in a variety of ways. By Carolyn Heinze John Wanamaker once said, “I know that half of my marketing budget is wasted, but…
Blog: Inside NAED’s 2012 AdVenture marketing conference
This week’s most important announcement? SEP 2 intero [...]
By Jesse Berst A brief press release that received little attention may have important long-term implications for home energy management and demand response. An interoperability consortium for an important standard announced…
Five easy ways to fill your company’s leadership pipeline
false4187c2aa-d91c-4d08-a4f1-8758b0501ce8New ContentHtml_2d424fa60-8aa3-46c0-90f9-d5fa0a89e88600000000-0000-0000-0000-000000000000~/AsiCommon/Images/icon_con_html.gif1false2 By Bridget McCrea Leadership development, which often goes hand-in-hand with succession planning, ensures that individuals are identified and prepared to replace key players as their terms expire, for…
How to get suppliers to embrace RFID
By James Cooke If your electrical distributorship needs to know automatically the whereabouts of suppliers’ inventory in your distribution channel, then perhaps it’s time to take a look at using…
tED magazine hosts #tEDChat
What have you done for yourself lately?
A healthy business is not enough By William Lynott If you’re like many business owners and managers, you keep a more watchful eye on the fiscal health of the business…