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Civilight Appoints Ulysses Rosario as North East Sales Manager

Civilight Appoints Ulysses Rosario as North East Sales Manager

CARY, N.C. —­ Civilight North America is proud to announce the appointment of Ulysses Rosario as North East Regional Sales Manager. Rosario will service distributors, specifiers and lighting professionals from Ohio, West Virginia and Maryland, up through Maine, and in eastern Canada from Toronto to Nova Scotia.

“Ulysses brings more than 15 years of experience in lighting and allied industries,” said Dennis Picklesimer, vice president of sales for Civilight North America. “Ulysses is a welcome addition to the Civilight North America family, who will utilize his tremendous sales successes and industry know-how to open up new sales channels throughout this crucial region.”

In his new role, Rosario will be responsible for driving growth in the North East through independent lighting sales representative agencies. He is an ALA Lighting Specialist who will introduce Civilight North America’s three series of LED lamps —­ Architectural, Professional and Commercial ­— to distributors, specifiers and lighting professionals in this territory.

Before Civilight North America, Rosario served as Sales Manager at Bulbrite Industries in New Jersey. In this role, Rosario directed a large sales force team that represented more than 30 agencies nationwide, and he was instrumental in helping the company to cross the $20 million annual revenue threshold.

“I am very excited to join Civilight North America in this role, and I look forward to working with the teams to further drive Civilight’s innovations throughout the Northeast,” said Rosario. “My goal for the territory is to become the go-to source for all LED lamps. Civilight has tremendous resources, from the custom lamps for special jobs to the three performance levels of lamps, and we will have no problem positioning ourselves for continued growth and success. Jeff (Lagaly) and Dennis have put together a great team of sales professionals, and I am confident that we have the best team in the business.”

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