Manufacturers

Classic Wire & Cable Appoints New Sales Rep

MIAMI — Classic Wire & Cable (CWC) is pleased to announce the addition of YCE Sales to the CWC rep network. Effectively immediately, they will be representing CWC across Michigan, strengthening support and engagement with customers throughout the region.

YCE Sales brings a strong foundation of industry experience and customer-focused service to the region. They bring over six decades of industry experience and have a team-driven approach that is focused on delivering responsive service and building long-term relationships. With a strong understanding of the electrical distribution landscape, their team is well-positioned to support distributors and contractors with timely communication, product knowledge, and hands-on market support.

Through this partnership, customers across Michigan can expect an elevated level of service and accessibility—backed by CWC’s dependable inventory, value-added services, and commitment to delivering high-quality wire and cable products. YCE Sales’ local presence and customer-first mindset will play a key role in strengthening CWC’s ability to support projects efficiently and effectively across the region.

“We’re excited to welcome YCE Sales to the Classic team,” said Matthew Merritt, Vice President of CWC. “Their experience in the Michigan market, combined with a strong customer-first approach, aligns well with how we support our distributor partners. We look forward to growing the business together and continuing to deliver the service and reliability customers expect from Classic.”

To contact YCE Sales, please email Dan LeBlanc at dan@ycesales.com or call 313-491-6500. To contact CWC, please email sales@classicwire.com or call 800-298-3500

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