Cooper Electric Updates Brand

MONROE, N.J. — Cooper Electric, a Sonepar company, has a new logo and updated brand identity. The company will now be known as “Cooper Electric” instead of Cooper Electric Supply.

Some promotional literature accompanying the change mentioned, “Cooper’s new logo has been refreshed into a clean and simple look, bringing it up to speed with modern times and comfortable for both employees and customers. Our new symbol has evolved from an old lightning bolt to a connection of 3 icons portraying all our offerings to customers – supplies, services, and solutions. This logo represents our promise to serve our customers, as we have in the past, and will continue in the future.”

Over the last 58 years, Cooper has grown to become a distribution leader with 55 branches in the N.J., N.Y., Pa. regions. As it addresses its evolving marketplace with innovative specialty services, such as digital solutions and logistics, it is also addressing its image with a modern logo that continues to pay homage to its roots.

Cooper Electric hopes its updated name and logo will continue to represent the organization’s vision as a solutions provider, moving beyond its core identity as an electrical distributor, to delivering exceptional services and logistical solutions to its customers.

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