Fourteen years ago, in Tinton Falls, N.J., a concerned, long-time Warshauer Electric Supply customer contacted Jim Dunn, Warshauer’s executive vice president of sales and marketing. He was troubled by the State of New Jersey’s new licensure requirement for electricians: 34 hours of continuing education every three years. At that time, the only resources available for such education were vocational-technical schools, local community colleges, and contractor trade associations, all with limited and sporadic offerings and inconvenient schedules.
“A light bulb went off,” Dunn said. “I thought, ‘This is an incredible marketing opportunity. I can bring all of these electrical contractors into our company.’”
In this tEDTV interview, Dunn explains the intensive process he went through to get Warshauer Tech up and running.
How is Warshauer Tech paying off for the company and what advantage does it give them over the competition? Read the full article in the digital edition of tED magazine.Tagged with tED