From stadiums to homes, LED is transforming the way the world sees light. Cree has teamed with Abby Wambach, two-time Olympic gold medalist and highest all-time international goal scorer, to emphasize the importance of determination, innovation and performance – on and off the field – beginning with this month’s international soccer championship. Through this initiative, Cree and Abby will recognize and celebrate those who never stop challenging the status quo and accept nothing but victory.
“Cree’s mission complements my own commitment to achieve team greatness and accomplish together what others may have thought impossible,” said Wambach.
As part of the campaign, Cree debuts a new Wambach-featured video that exemplifies the alignment of the two missions: Abby’s to win a championship and Cree’s to eliminate bad light on the way to 100 percent LED adoption.
As Wambach leads her team in the worldwide soccer competition, fans can follow her journey and join Cree’s #LightABetterWay campaign by engaging with dynamic footage and social conversation. Off the field, Cree will also help outfit Wambach’s newly renovated house with a suite of Cree’s industry-leading LED lighting products for improved aesthetics and energy efficiency, bringing game-changing experiences to her home this fall.
“Abby embodies a potent combination of determination and innovation that is well-aligned with Cree’s own culture,” said Betty Noonan, Cree chief marketing officer. “She personifies dedication to breaking barriers, whether it is in sports or obsoleting inferior light. She is a natural fit to help us champion our belief that good enough is simply not enough.”
Visit YouTube, or view the video below, to see how Cree and Abby are teaming up to #LightABetterWay and join the conversation on Twitter via @Cree and @CreeBulb.
Tagged with cree, tED