Crescent Electric Appoints Regional Vice President

EAST DUBUQUE, Ill. — Crescent Electric Supply Company has announced the appointment of Steve Cavin to the position of Vice President – East Region. In his new role, Cavin will own P&L responsibility for all branches in the East Region of the national electrical distribution company.

Cavin began his career in the telecommunications industry and later moved into the industrial solutions business, where he gained significant experience in the industrial distribution arena with Barnes Distribution, which was later acquired by MSC.

At Barnes/MSC, Cavin held numerous sales leadership roles over his 13 years, with his latest role as Vice President of the Midwest Region. His responsibilities included P&L management, profitable revenue growth, employee engagement, customer retention and penetration.

Most recently, Cavin served as VP & General Manager for the Heavy Duty Truck division of Optimas, an OEM supplier that was spun off Anixter in 2015 to a private equity firm. At Optimas, Cavin had responsibility for designing sales structure and global program alignment with P&L responsibility.

“Steve has a proven track record of profitable sales and is a perfect fit for our culture,” noted Rob Onorato, Crescent Electric Senior Vice President and Chief Operating Officer. “His experience in leading sales organizations to drive customer satisfaction and loyalty will be a valuable asset to his region and the company as a whole.”

Cavin attended Augustana College in Rock Island, Ill. where he earned a B.A. in Finance and Political Science.

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