Dakota Supply Group, La Crosse, Celebrates 150 Years

LA CROSSE, Wisc. — Dakota Supply Group (DSG) in La Crosse, Wisconsin is commemorating its 150th anniversary with open house events for invited manufacturer-partners (Wednesday, July 18), customers (Thursday, July 19) and employee owners (Friday, July 20) during the summer of 2018.

DSG La Cross originally opened as W.A. Roosevelt in 1868 and was acquired by DSG in 2012. This summer’s events will celebrate both W. A. Roosevelt’s history and DSG’s future.

The celebration will kick off with a booth set up and open house event for invited manufacturer-partners on Wednesday, July 18, at DSG’s La Crosse location at 2727 Commerce Street. The event will include a Mississippi River dinner cruise aboard the La Crosse Queen. Following Wednesday’s events, invited manufacturer-partners will have the opportunity to participate in the customer appreciation sale and open house on Thursday, July 19, from 10 a.m. to 5 p.m. Many DSG customers will be in attendance to enjoy live music, giveaways, and vintage W. A. Roosevelt items and photos on display.

“Our manufacturer-partners have played a big role in our success over the last 150 years,” says Todd Eber, Director of Marketing and Analytics at DSG and former president and owner of W. A. Roosevelt. “Our customers are also their customers, so this is a wonderful way for both of us to celebrate 150 years of business and having such great customers.”

As part of its celebration, DSG is holding a vintage W.A. Roosevelt artifact contest in which customers can submit photos of historical W. A. Roosevelt items via lax150anniversary.com for a chance to win prizes. The contest is on now and runs until July 19, 2018. Those interested can learn more at lax150anniversary.com or by calling DSG in La Crosse at (608) 781-2000.

W.A. Roosevelt was originally established by William Albert Roosevelt, a local riverboat captain, La Crosse mayor, and cousin of President Teddy Roosevelt. Now a part of the DSG family, it is an employee-owned company.

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