CHICAGO, Ill. — According to an article in EBN Newswire and several other sources, element14 recently announced three senior level appointments to strengthen its management team, following a global reorganization and strategic operational review.
Dan Hill and Peter Birks have been appointed Business Presidents of Sales and Marketing and will be responsible for element14’s sales and marketing businesses in North America and Europe, respectively. Hill and Birks entered the business on Jan. 4 and join Umasankar Pingali, Business President of Sales and Marketing, in Asia Pacific.
![]() |
![]() |
![]() Buehler has more than 25 years’ experience in sales and distribution and an impressive track record in leading worldwide product marketing and sales strategies that grow market share and profitability. He joins element14 from Future Electronics, where he was Vice President & Managing Director EMEA, and has held numerous senior management and leadership roles in the electronics industry with organizations including Cree, Littelfuse, Texas Instruments and STMicroelectronics. |
Based in element14’s London office and under Buehler’s direction the sales team will focus on three core areas: selling components, selling services such as software and re-reeling, and selling end products such as single board computers (SBCs). This will offer a seamless multi-channel experience to customers, ensuring they receive expert advice and products, when they need them, at the right price.
“I am looking forward to starting with the business at this exciting time in its evolution,” said Ralf Buehler, Chief Sales Officer, element14. “I am confident that by focusing on our people, customers and suppliers, element14 has a clear opportunity to lead the market and establish itself as the world’s premium ‘technology enabler.'”
“We have added some highly experienced, senior professionals to the team, with proven track records in increasing sales and gross margin,” said Mark Whiteling, CEO, element14. “As a result, the company will be ideally placed to improve, execute and ultimately deliver on its objectives.”
Tagged with crescent electric, tED