As customers change, are their buying habits also changing, leading to a narrowing of the gap between B2B customers and B2C customers?
Regular contributors to the DistributED with tED magazine podcast, Desiree Grace and Andrea Olson, discuss those buying habits, tools that are now being used to differentiate yourself, and “ownership of the space.”
Desiree Grace is the Vice President of Sales and Customer Care for the Americas at Mersen, and Andrea Olson is an author and Customer Centricity Expert.
You can listen to the DistributED with tED magazine podcast on all podcast players.
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