We all watched the public relations nightmare that Cracker Barrel went through when it wanted to change its logo earlier this fall.
Within our supply chain, we’ve seen some incredibly successful logo changes that truly reflect the companies’ strategy and vision. But it’s not an easy task.
Regular contributors to the DistributED with tED magazine podcast Desiree Grace, Vice-President of Sales and Customer Care for the Americas at Mersen, and Andrea Olson, author and Customer-Centricity expert, discuss the effort and branding (or “bland-ing”) that goes into a new logo design.
You can listen to the DistributED with tED magazine podcast on all podcast players.
Tagged with DistributED, marketing, podcast