MIDLAND, Mich. – Dow, the National Association of Manufacturers and The Manufacturing Institute announced today that Dow has committed an additional $1 million to the Creators Wanted campaign. This new pledge is on top of the $1 million Dow has already contributed to the NAM and the MI’s campaign designed to educate, inspire and empower the next generation of manufacturers.
Dow’s latest financial contribution ensures Creators Wanted can continue to recruit new manufacturers online and in person throughout 2022, bringing the experience to thousands of additional students, parents, career mentors and community leaders nationwide. Creators Wanted will make its next public stop at the Ladies Professional Golf Association’s Dow Great Lakes Bay Invitational July 13–16, bringing the experience to thousands of tournament goers and students.
“It is now more important than ever to invest in America’s future manufacturing workforce,” said Dow Chairman and CEO and NAM Board Chair Jim Fitterling. “Not only does the fate of U.S. manufacturing competitiveness rest in significant part on our ability to build the future workforce, but we also have an opportunity to lift up more people with the promise and possibility of manufacturing careers. Dow is proud to invest an additional $1 million in the NAM and MI’s Creators Wanted campaign. We’ve already been able to inspire thousands of students through Creators Wanted and look forward to bringing this experience to Midland and other communities moving forward.”
In addition to the upcoming Creators Wanted activation at GLBI, Dow’s new round of support will bring the mobile experience to several more cities, including Chicago, Columbia, South Carolina, and Baton Rouge, Louisiana, among others, throughout fall 2022 and into spring 2023. This capitalizes on the momentum from Dow’s previous contribution that helped bring Creators Wanted to six U.S. cities—Columbus, Ohio; Columbia, South Carolina; Pella, Iowa; Charlotte, North Carolina; Fort Worth, Texas; and Freeport, Texas—for its inaugural fall 2021 tour.
Manufacturing in the United States today has more than 900,000 open jobs. By 2025, Creators Wanted aims to recruit 600,000 new manufacturers; increase the number of students enrolling in technical and vocational schools or reskilling programs by 25%; and increase the positive perception of the industry among parents and career mentors. The campaign features a first-of-its-kind student- and teacher-endorsed traveling immersive experience and jobs tour, which has brought together more than 5,000 students in person and recruited more than 200,000 students and career mentors to learn more about modern manufacturing careers after only seven brief stops.
“Dow’s unwavering commitment to manufacturing and Creators Wanted will allow us to do more to tackle the critical need for workers now and reach into more local communities to educate teachers, parents and other career mentors and students about rewarding careers in modern manufacturing,” said NAM President and CEO and MI Board Chair Jay Timmons. “The NAM is proud to announce our continued and strong partnership with Dow to strengthen U.S. manufacturing competitiveness and build the American manufacturing workforce of tomorrow.”
The campaign is also underpinned by sustained workforce development and education initiatives at the MI, targeting youth, veterans, women and other underrepresented communities throughout the country.
“The MI is grateful to Dow whose support bolsters our ability to achieve a critical component of our mission—to attract and develop world-class manufacturing talent,” said MI President Carolyn Lee. “With Dow’s support, the MI can expand our reach, furthering our opportunities to educate the next generation of manufacturers on the lucrative and fulfilling careers that exist in modern manufacturing for people of all backgrounds and interests.”
Through the campaign, the NAM seeks to continue its mission to remediate common misperceptions about careers in manufacturing and provide resources and opportunities that will help reduce the skills gap and improve lives.NAM