Duracell Launches Emergency Planning Campaign For Business Professionals

BETHEL, Connecticut — Duracell Professional, the business-to-business division of Duracell, launched a new campaign today in partnership with the American Red Cross to help businesses prepare for extreme weather and other emergencies.  Starting this month, users can download a free emergency preparedness training kit customized for businesses by visiting and clicking “Are You Prepared?”  

“Extreme weather and other emergencies pose myriad risks to businesses,” said Paul Schacht, Duracell Professional’s National Sales Manager.  “Research shows that the typical small business loses $3,000 a day after closing due to a major storm.  As the battery brand trusted most by office professionals, Duracell Professional is deeply committed to helping businesses power safely though an emergency.  We are honored to partner with the American Red Cross to educate business managers on the essentials of emergency preparedness: advance planning, good communication, and a healthy stock of emergency supplies.”

“Duracell’s partnership with the Red Cross offers small businesses an opportunity to prepare for and respond to unexpected disasters, said Tom Heneghan, senior manager, Business Continuity Programs at the American Red Cross. “The preparedness kit is a great tool that teaches business owners the necessary steps to protect their employees and property.”

As part of its business continuity efforts, the American Red Cross administers the Ready Rating Program, a free, self-guided tool to help businesses, organizations, and schools become better prepared for emergencies. Members complete a 123-point self-assessment of their level of preparedness and have access to tools, tips and best practices to help improve their preparedness.

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