BETHEL, Conn. — Duracell Professional, the business-to-business division of Duracell, has announced a new partnership with the American Red Cross. The partnership will encourage businesses and organizations to improve their emergency readiness plans through the “Ready. Set. Prep.” campaign. As part of the partnership, Duracell will donate batteries that the American Red Cross will use to help safeguard its supply of donated blood.
Studies show that one out of every four businesses fails after a disaster, underscoring the need for emergency planning. The “Ready. Set. Prep.” campaign will offer professionals simple, yet critical guidance to help them improve readiness at their place of work. Professionals responsible for planning typically include HR managers, business continuity managers, facilities managers, and educators. Participants will receive free tools, including:
Participants will also have access to Ready Rating™, a free preparedness program from the American Red Cross that helps businesses assess their current state of readiness.
“We are excited to partner with Duracell Professional,” said Tom Heneghan, senior project manager, Business Continuity Programs at the American Red Cross. “It is important for business managers to know that emergency planning is easier than it may sound. Duracell’s trusted reputation among professional customers makes them a natural partner to help take this message to the business community.”
Paul Schacht, Duracell Professional National Sales Manager, agreed. “Our partnership with the American Red Cross is a natural fit. The Red Cross and Duracell Professional share a deep commitment to helping businesses plan for and power safely through a disaster. For years, professionals have trusted our batteries to provide reliable, long lasting power to the devices they rely on the most. We are honored to be able to help the Red Cross protect its blood supply and educate our customers about the importance of emergency readiness.”
The “Ready. Set. Prep.” campaign is part of Duracell’s longstanding tradition of helping communities prepare for and respond to disasters. Duracell also administers the Power Forward program, which deploys a fleet of vehicles to communities after disasters to provide batteries, power, and comfort to those in need. The fleet has deployed to 14 disaster locations and helped more than 30,000 families by distributing over 350,000 batteries, charging over 7,000 devices, and providing computer access to over 5,000 people.
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