DALLAS — Electra Sales announced its new partnership with High Power Products for representation across North Texas, Oklahoma, Arkansas, Tennessee, Northern Mississippi, and Northwest Louisiana. The partnership combines High Power Products’ US-made low- and medium-voltage power distribution equipment with Electra Sales’ deep regional relationships and technical sales expertise.
Founded in 2015 in Huber Heights (Dayton), Ohio, High Power Products designs and manufactures custom-engineered low- and medium-voltage switchgear, transformers, and Arcteq arc flash protection systems. HPP delivers some of the fastest lead times in the industry — cutting traditional schedules in half — through vertically integrated fabrication, lean production, and a custom-engineering team that turns shop drawings in under a day.
“High Power Products is exactly the kind of line our customers have been asking for — domestically built switchgear and transformers, custom-engineered to spec, and available on a timeline that actually matches today’s project schedules,” said Wayne Goodwin, Vice President of Marketing at Electra Sales. “Add Arcteq arc flash quench protection on top of that, and we’re giving our distributors, contractors, and end-users a serious answer for data centers, power plants, industrial facilities,
and every critical project in between.”
“We’re eager to put Electra Sales’ extensive local market relationships to work for High Power Products,” said Grant Willoughby, Sales Engineer at High Power Products. “Their nearly five decades of industry experience and the trust they’ve built with distributors, contractors, and specifying engineers across the South Central US make them the ideal partner to bring our switchgear, transformers, and Arcteq arc flash protection to the projects that need them most.”
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