Electri-Flex Continues Support of IDEA Industry Data Warehouse

Electri-Flex Continues Support of IDEA Industry Data Warehouse

Electri-Flex Company continues 100% compliance within Industry Data Exchange Association’s (IDEA) Data Certification Program that measures the quantity and quality of data available in the Industry Data Warehouse (IDW). “The program focuses on 43 critical data fields in the IDW that contain the transactional and descriptive product information distributors need to conduct business and sell manufacturers’ products (e.g. brand, packaging, price effective date, etc.). An item is compliant if its critical fields are fully-populated,” as stated on IDEA’s website.

“When a manufacturer provides all of its products’ transactional and descriptive information in the IDW, it enables its trading partners to consistently promote its brand in the best light possible using the most accurate, up-to-date information that it would like to represent its products,” wrote Misty Byers in the October, 2015 issue of tED magazine.

Dennis Linden, National Sales Manager for Electri-Flex added, “We support this important IDW initiative and encourage all of our supporting electrical distributor partners to utilize this information and update product information they currently use for their websites.”

The Industry Data Warehouse (IDW) is a web-based platform that contains supplier product, pricing, packaging and catalog information. This information is available in a standard format that allows authorized distributors to easily gather supplier product data in the electrical supply chain. Subscribers can view Electri-Flex Company within the IDW by visiting .


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