Emerson Launches New Campaign Focused on Solutions to Global Challenges

ST. LOUIS — Emerson today announced its new “We See” global advertising campaign, showcasing breakthrough innovation and positive opportunities for the company to improve productivity, performance and quality of life for customers worldwide.

The campaign stories—all targeting problems faced by customers in commercial, residential and industrial markets—provide a glimpse into technology and software advances Emerson offers through its Automation Solutions and Commercial & Residential Solutions businesses. Emerson’s new campaign focuses on the largest challenges in oil and gas, power, food safety, environmentally friendly refrigerants, and pharmaceutical manufacturing.

“As a company, we are working to address some of the most critical issues facing our world,” said Kathy Button Bell, chief marketing officer of Emerson. “Our latest campaign is asking for our customers to look more closely at the issues and see what we see – the possibilities.”

The campaign, a part of Emerson’s “Consider it Solved” story, is an external expression of the internal principles of the company, known as their noble causes. We See will feature television commercials, a digital online presence and experiential elements at Chicago O’Hare International Airport and the George Bush Intercontinental Airport in Houston.

The release of the advertising campaign coincides with the company’s annual investor conference and will run through May. To learn more about the campaign and the featured stories, visit

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