ESC Escalates Its Marketing Strategy

ESC Escalates Its Marketing Strategy

BOSTON, Mass. — Electric Supply Center (ESC) announced that the company is unveiling the second in a series of videos, designed to market the company in an increasingly digital world.

The new video highlights ESC’s same-day, late night and Saturday delivery capabilities, and can now be viewed on tEDTV and on the company’s website. It showcases ESC’s staff and fleet of delivery trucks, at the ready to get product to customers quickly and easily.

“Social media has revolutionized the way businesses market to their customers. We decided to integrate videos into our marketing efforts, particularly as business evolves in our online world” said ESC President, Larry LaFreniere. “Videos engage our customers because they are informative and entertaining. We can showcase our capabilities through video on our website and social media sites, as well as show them in our Burlington headquarters, sales offices and the Central Distribution Center in Woburn.”

ESC’s first video showcased the company’s 135,000 square foot Central Distribution Center, highlighting the vast array of products ESC stocks for delivery.


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