Mentor, Ohio — EYE Lighting International, a leading manufacturer of lamps, luminaires, controls, and related lighting products, will be recognized with a SoMe Impact Award for its successful social media strategies during the 2013 Midwest Social Media Summit on Thursday, November 21 at Executive Caterers at Landerhaven in Cleveland.
“We are excited to accept this award. Engaging with customers through social media has been important to advancing our marketing strategy as well as our bottom line. We are building stronger customer relations and improving our ability to meet client’s need for both our commercial and utility lighting products,” commented Tom Salpietra, president and coo of EYE Lighting.
EYE Lighting has embraced social media as part of its marketing strategy. In the past year it has produced 13 YouTube videos that demonstrate its innovative lamps and lights products. Its sales teams are engaging with clients at trade shows through LinkedIn, Facebook and Twitter. As a result, they have seen a significant increase in followers and likes from new customers as well as increased downloads for several of its whitepapers.
“Our social strategy is flexible, always adapting content based on trends and feedback. We’ve made some interesting discoveries regarding which posts were shared more frequently than others. Keeping our followers interested and engaged has been key to our digital success,” added Salpietra.
The 2013 Midwest Social Media Summit features top business leaders, social media pioneers and SBN Interactive marketing experts that will present new solutions to leverage social media tools, platforms and content to make the biggest impact. The Summit is presented by SBN Interactive and sponsored by Fathom, Expedient, Executive Caterers at Landerhaven and Hughies. Additional sponsors include Goldman Sachs 10,000 Small Business Initiative, Smart Business and WTAM 1100.
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