ST. LOUIS — French Gerleman, an independent regional distributor of automation, electrical supply, datacom, power transmission and safety products and services, is excited to announce the launch of their new e-Commerce platform and mobile app.
President Mike Stanfill discussed the importance of balancing highly-personalized technical service and sales support with online tools that help customers save time and money. “We understand a robust and easy-to-use e-Commerce platform and mobile app is a business requirement for many of our customers,” said Stanfill. “That’s why we’re making continued investments in both technology and resources to provide our customers with an online experience that offers speed, convenience, flexibility and mobility.”
Providing customers with the technology and tools they need is an important part of French Gerleman’s business strategy. The company is focused on getting customers the information they need as quickly and as efficiently as possible. e-Commerce is simply one important mechanism to provide that information and it allows customers to access the information and place orders on their schedule.
Chris Wagner, e-Commerce manager, is optimistic about how customers will respond to their new online capabilities. “We know our customers, especially today’s tech savvy procurement specialists and engineers, engage much later in the sales cycle,” said Wagner. “They are accustomed to sourcing the products and information they need through a variety of online resources then working directly with French Gerleman’s team to get answers to specific questions before placing their orders. We’re also seeing the need for increased mobility among maintenance managers, project managers, jobsite supervisors and contractors. Today, many purchasing decisions are made on the job site, in the warehouse or on the plant floor.”
In addition to e-Commerce, French Gerleman offers a wide-range of other electronic options including: online credit application, electronic invoicing, online payments – automated clearing house (ACH), electronic data interface (EDI), e-Quote and Punchout which automates ordering directly from a customers’ internal procurement system.
What makes this website unique among other independent distributors is French Gerleman’s ability to provide an e-Commerce solution to both business-to-business (B2B) and business-to-consumer (B2C) or retail customers. Visitors can purchase a variety of products, without open account terms, simply by using a credit card.
The new e-Commerce website and mobile app will provide customers with convenient online tools and a mobile interface to order online. To sign-up for an online account, visit www.frenchgerleman.com/register.
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