Last month, Fromm Electric Supply sponsored the Reading Phillies’ second-annual “Go Green” night.
For their game against the Binghamton Mets, the Phillies (an AA affiliate of the Philadelphia Phillies) wore MLB approved green jerseys, which Fromm supplied.
Fromm, along with Hubbell Lighting, Lutron, Philips-Advance and Sylvania, used “Go Green” night as an opportunity to promote energy efficiency.
“Fromm looks at the ‘Go Green’ campaign similarly to a public service announcement, which means we must broaden our audience, since this goes way beyond our traditional customer segments,” said Lou Fromm, vice president of marketing. “The baseball game was a great opportunity to do that.”
The company was able to present its message to a crowd of more than 8,500 people through on-field promotions, commercials on the scoreboard, public address announcements and a radio interview during the play-by-play. Bob Moratelli, a Fromm inside sales associate, even sang the National Anthem.
Above: Fromm’s Bob Moratelli sings the National Anthem
Before the game, Fromm hosted a trade show event and then took more than 200 invited customers to the stadium.
After the game, the green jerseys were raffled off, which raised more than $2,000 for the Berks Conservancy, a non-profit advocacy group for environmental conservation.
Reading, Pa.-based Fromm Electric Supply has nine branches and two design centers across the state. The company has been family-owned since 1958.Tagged with Fromm Electric Supply, tED