MONTREAL, Canada — Future Lighting Solutions, a division of Future Electronics, won top honors in the category of Best Co-Op Marketing during the advertising awards ceremony at the Electronic Components Industry Association’s Executive Conference recently held in Chicago.
The Electronics Choice Industry Awards program recognizes companies’ outstanding advertising efforts in marketing their brands within the electronics industry. The contest gives ECIA members a chance to spotlight their marketing materials in nine different categories, including print advertising, digital communication and video applications. The annual competition regularly generates over 100 entries, and winners are chosen based on key factors including creativity, strategy and results.
Future Electronics’ winning entry in the Best Co-Op Marketing category was for a print ad promoting the Philips Lighting Zero Lead-Time Initiative with Future Lighting Solutions, a focused campaign specifically promoting the immediate availability of designated products from Philips Lighting.
“We are delighted to receive this honor from the ECIA,” said Jamie Singerman, Corporate Vice President, Worldwide, of Future Lighting Solutions. “This award recognizes the value of our partnership with Philips Lighting and also highlights the value the Zero Lead-Time Initiative delivers to our customers.”
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