General Cable (NYSE: BGC) recently reached IDEA’s Platinum Band, the most prestigious status of IDEA’s Band of Excellence Program , which recognizes manufacturers for providing exceptional marketing support to trading partners. IDEA is the official technology service provider of the electrical industry, owned by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED).
“Reaching IDEA’s Platinum Band of Excellence has been a high priority with General Cable,” said Greg Lampert, General Cable’s Executive Vice President, President and CEO, The Americas. “We are always looking for new ways to provide value and efficiencies for our electrical distribution partners and IDW has provided us with a robust e-business tool to accomplish this goal.”
The Bands of Excellence rating system measures each manufacturer’s completion percentage for providing robust product marketing content to distributors through the Industry Data Warehouse (IDW). Specification documents, Attributes, Images, and Descriptions all must be populated with product data for 75-100% of a manufacturer’s stock products to achieve the Platinum level status.
“General Cable has taken a leadership role, and it is appropriate that they be recognized. They are working exceptionally hard to adapt to changing customer expectations, and I’ve been extremely impressed with the way they responded to this challenge,” said Bob Gaylord, President and CEO, IDEA.
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