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Get A Grip Business Blast: Crisis Marketing

When do we stop saying “Stay Safe” in our marketing? And are we using some marketing that people will find offensive because of the COVID-19 crisis?

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting Business Blast on tEDmag.com is sponsored by SATCO.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

 

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