Do all products commoditize over time? Especially when it comes to lighting and you look at low-cost companies entering the market, this may be moving products toward commoditization. But, if you are still selling the product’s benefits, those commoditized features could actually be a benefit for you.
Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip Business Blast on tEDmag.com is sponsored by SATCO.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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