When you look at it from a business standpoint, is “manifesto” a bad word? Or do we all need a manifesto? And how can you use a manifesto to make sure your partners and customers understand your ideologies and what you stand for?
Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip On Lighting Business Blast on tEDmag.com is sponsored by SATCO.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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