While attending the recent LEDucation trade show, hosts Greg Ehrich and Michael Colligan noticed the huge attendance and excitement about the event.
And they talked with attendees about the amount of money some lighting manufacturers are willing to spend to make sure their products are in front of end users and distributors.
Are we seeing a big return on the investment in lighting?
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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