Exclusive Features

Get A Grip On Lighting: Should Distribution Houses Have A Lighting Designer?

Could you sell more lighting if you had an in-house lighting designer?

Especially with new construction, there are opportunities if you have someone either working directly with you or an actual employee who is a designer.

Hosts Greg Ehrich and Michael Colligan talk about how that can be valuable to end-user customers.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.


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