When it comes to lighting controls, what is the difference between the “steak” and the “sizzle,” and are you selling the right concepts?
Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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