Grainger Introduces Badge for Exclusive Products

CHICAGO, IL – Grainger has announced the Grainger Choice SM badge, which enables customers to quickly identify the right Grainger exclusive branded products to fit their needs.

“The Grainger Choice name allows us to give the proper recognition to our exclusive brands, such as Dayton®, Condor® and Tough Guy®, as well as unbranded products from Grainger approved vendors,” said Nino Granatiero, Vice President of Marketing with Grainger. “Products represented by the Grainger Choice identifier are designed to offer commercial-grade quality that customers demand, while providing value.”

The company offers nearly 215,000 products featuring the Grainger Choice badge in more than 32 categories, including HVAC and refrigeration, material handling, safety, cleaning, pneumatics, motors, hand tools, electrical and more. In an effort to help ensure quality, the Grainger engineering group runs products represented by the Grainger Choice name through a number of tests focusing on durability and dependability.

“The Grainger Choice identifier enables customers to find what they need easily, and get back to the task at hand,” said Granatiero. “Customers should view the Grainger Choice symbol with confidence, as these products are offered to customers by a name they can trust.”

Customers visiting Grainger.com® will now see the new Grainger Choice badge featured with exclusive products. Beginning in 2016, this badge also will be included in the Grainger catalog.


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