Entries were judge in 10 categories: Brand Awareness, Video, Website, Event, Digital/Social Media, Literature/Selling Tool, Print Ad, Product Launch, Public Relations, and Integrated Promotional Campaign. Overall Best of the Best winners were also recognized.
Graybar, headquartered in St. Louis, Missouri, was named the winner of the Public Relations — Community Outreach award for distributors with more than $700 million in revenue. In celebration of its 150th anniversary, it launched a company-wide program that gave employees a paid work day to volunteer in local communities and introduced a matching gift program.
Since tED could not honor Graybar in person this year at our annual Adventure conference, Kathy Mazzarella, Chairman, President and CEO of the company, sent us a video of Graybar’s acceptance of the award. Be sure to check out interviews with all of the winners in this month’s digital edition of tED magazine.Tagged with award, Best of the Best, Graybar