ROCKFORD, Ill. — Greenlee® / A Textron Company announced the acquisition from its joint venture partners of the remaining interest in Endura-Greenlee Tools (Shanghai) Co., Ltd., a professional hand tools manufacturer for residential, construction, industrial, and automotive channels.
Greenlee established the Endura-Greenlee Tools joint venture in 2010 to expand Greenlee’s presence in China through application of innovative technologies and leveraging the distribution network. Endura-Greenlee Tools has a strong international sales network and advanced expertise in the Chinese markets. Endura specializes in designing, manufacturing, and marketing high-quality hand tools for global professional trades and industrial and construction markets. Since its inception in 1998, Endura has been considered one of the top professional tool brands in China, with over 3,000 products in more than 30 different categories. Endura also has over 1,000 resellers in China, and exports to ten countries.
Integration of the Chinese operations of Textron’s Klauke tool business and Endura-Greenlee Tools into a single team allows for application of collective resources to broaden customer support and accelerate product engineering. According to Scott Hall, President of Textron’s Industrial Segment, “This strategic acquisition is a unique opportunity to provide greater value to our customers in the Chinese markets with Textron’s extended resources. We are confident that the Endura brand will deliver a more comprehensive solution to our international customers and optimize our growth in an evolving competitive market.” Endura’s diverse product line along with their experienced leadership in the Chinese markets will cohesively work with Textron’s operational expertise to drive future growth and expansion.
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