WEST CHESTER, Pa. — Omni Cable, headquartered in West Chester, Pa., recently partnered with Mercy Career & Technical High School's (Mercy CTE) Graphic Design junior class [nine students] to help design a secondary logo for the company. Mercy Career & Technical High School is a private, urban career and technical high school sponsored by the Sisters of Mercy located in Philadelphia.
The class participated in a logo design competition amongst themselves, with the winning design voted on by Omni Cable's employee-owners. The winner, Roberto Rodriguez, was announced live on Good Day Philadelphia's “Kelly's Classroom” segment on May 17, 2017. For his work, Rodriguez will receive $2000 in tuition assistance from Omni Cable. “I was very surprised and extremely grateful that my logo was chosen by Omni Cable. This is the first time that I've ever been involved in a contest of this stature and it made my day and has made my family extremely proud,” Rodriguez said. “When they [Rodriguez's family] picked me up from school, they bombarded me with congratulations and even some balloons. They were telling me about how they saw me on TV, with my name being announced as the winner, and that also put a great big smile on my face. What really made me happy was seeing the reactions of my family,” he added.
For the past three years, the school's graphic design class has participated in an internal logo design competition where students were matched with faculty members to create a fictitious company and an accompanying logo. The student winners were selected by peers and faculty members via paper ballot. “The 2017 competition was a bit more exciting as our students were matched with Omni Cable,” said Amanda Tees, Mercy CITE Graphic Design Instructor.
The inception of the Omni Cable/Mercy CTE logo design competition began in October 2016 when Jeff Siegfried, Omni Cable's Chief Executive Officer (CEO), attended Mercy CTE's Forging Futures fall fundraiser and was impressed with what the graphic design students were learning. Soon after the fundraiser, Siegfried contacted Tees to propose the project.
Mercy's graphic design students worked on their designs, with the help of Omni Cable's Marketing Team, during the school's third quarter (February—May 2017). “The students' final logos are very impressive and there were so many great designs to choose from that we needed the help of our entire company to select the winner,” said Courtney Serio, Omni Cable's Corporate Communications Manager.
The students also had the opportunity to present their designs to Omni Cable's Executive Team in May 2017 at the company's headquarters. “The partnership with Omni Cable has been beneficial in many ways, including giving our students real-world experience working with a client, presenting ideas in a professional setting and communicating outcomes with executives. We are deeply grateful to Omni Cable for giving our students an experience they will never forget,” said Tees.
Omni Cable's Marketing Team will work with Rodriguez over the summer to fine-tune the logo and release it this fall.
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