IDEA Forms New Technology Council

The Industry Data Exchange Association, Inc. (IDEA) announces a new IDEA Technology Advisory Council, whose mission is to drive continual digital innovation within IDEA for the electrical industry.

The IDEA Technology Advisory Council brings together digital leaders from both within and outside the electrical industry with extensive experience in distribution, manufacturing, and software technology. Council members identify and provide input on current and future digital needs and opportunities within the electrical industry to IDEA’s President and ultimately the IDEA Board. Seeking new technologies and innovations, the council will discuss and address potential opportunities to help IDEA to solve digital challenges, increase the value of IDEA Connector and Exchange data, as well as identify new processes to become more predictive with data needs.

The IDEA Technology Advisory Council encourages IDEA’s distributor and manufacturer customers to introduce any new and existing state-of-the-art, or best-in-class digital technology services and solutions to the council for vetting and review.

IDEA Technology Advisory Council Members:

  • JOHN PEHLER, Chief Digital Officer, Rexel USA
  • ARIVAND PADMANABHAN, Executive VP and Chief Technology Officer, nVent
  • KERRY YOUNG, Entrepreneur & Tech Advisor

To share a new or existing digital technology service or solution to the IDEA Technology Council for review, please contact David Oldfather at

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