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IDEA Names Director of Business Development for IDEA Connector

IDEA Names Director of Business Development for IDEA Connector

ARLINGTON, Vir. — IDEA has appointed Crissty Carrington as Director of Business Development for IDEA Connector. In her new role, Carrington will focus on growth and new customer acquisition, adding to IDEA’s deep electrical industry expertise.

Carrington’s experience includes serving as Director of Operations for IM Supply, a national account solution provider by IMARK, and most recently, as part of the leadership team at Lonestar Lighting and Technology. Carrington also previously worked for Acuity Brands and was a branch manager for Wiedenbach-Brown.

“Cris brings a wealth of electrical industry experience from all parts of the channel. Her unique perspective—including being an IDEA customer—enables her to respond to the needs and challenges facing distributors of all sizes. She is dedicated to helping electrical distributors and manufacturers maximize the value of IDEA Connector and its growing ecosystem of related services,” said Mike Wentz, VP, Sales and Marketing, IDEA.

With Carrington’s addition to the team, IDEA has further strengthened its commitment to providing best-in-class customer experience and service.

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