IDEA Partners with Insite Software

ARLINGTON, Vir. — IDEA announced its new partnership with Insite Software, a leading B2B software company meeting and exceeding the needs of manufacturers and distributors through their eCommerce, mobile commerce, portfolio, and analytics solutions. Insite provides their clients with four main products:

  • InsiteCommerce®–takes B2B eCommerce to the next level with its scalable, robust architecture and deep integration capabilities and has multiple features such as catalog management, content management system (CMS), and order management
  • InsiteCommerce Mobile App–provides mobile commerce to wholesalers that service customers working in the field and delivers immediate access to search a product catalog, check order status, and add items to a cart and checkout
  • InsitePortfolio–provides reliable access to digital product catalogs and related sales, marketing and education content in a branded native application
  • InsiteAnalytics for eCommerce–harnessing metrics from InsiteCommerce, Google Analytics, and Google Tag Manager for a holistic view of measured success

As of April 3rd, InSite Software is the latest addition to IDEA’s highly successful Tech Affiliate Program, a multi-organization partnership that connects customers with high-achieving technology companies to have access to a wider range of services. This new partnership will augment IDEA’s new products–IDEA Connector and IDEA Exchange–and will provide more flexibility to customers who may have highly specific needs.

“We’re extremely pleased with this new partnership,” said Mike Wentz, Executive Vice President of IDEA. “We are committed to offering as many options to manufacturers and distributors as possible. Insite’s ambitious customer service goals and technology innovation is an exceptional match with IDEA. In terms of our mutual commitment to both simplify the supply chain logistics and solve complex solutions with the latest technology, we couldn’t be happier to join forces.”

“We have had great success in the past in partnering with NEMA and NAED member companies in driving value for their key digital commerce initiatives. By forging a deeper collaboration with IDEA for stronger data integrations and connectivity, we believe IDEA’s customers can drive even more success and value,” said Steve Shaffer, Chief Executive Officer of Insite Software. “Because we understand distributor and manufacturer needs on both a small and large scale, we can fix today’s problems with an eye out for future trends.”

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