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IEC Launches New Logo and Brand Identity

NASHVILLE, Tenn. — The Independent Electrical Contractors (IEC) proudly announces the launch of its refreshed logo, ushering in a new era for the organization and the electrical industry at large. This reimagined emblem reflects a transformative shift, unifying IEC chapters across the U.S. while embracing the dynamic evolution of the electrical profession.

Incorporating elements that represent electrical energy and connectivity, the logo pays homage to the profession’s fundamental principles while embracing a modern, sleek aesthetic. It captures the essence of what it means to be part of the IEC: a forward-looking, influential voice in the electrical industry.

“Our new logo emerges from a deep commitment to representing both the seasoned electrical contractors who form the backbone of our industry and the apprentices who embody its future,” said Thayer Long, IEC Executive Director. “For decades, our old logo served us well, but the changing landscape of the electrical trade and the growing aspirations of our members prompted us to seek a design that better encapsulates our core values and organizational goals.”

The updated emblem signifies more than just a change in aesthetics; it embodies IEC’s collective journey towards developing the electrical workforce and advocating for merit shop contractor interests. The sleek, modern design is not only a nod to IEC’s rich heritage but also an emblem of its readiness to embrace the future. It stands as a testament to IEC’s evolution from a traditional trade organization to a progressive leader in the electrical industry.

One of the most exciting aspects of the new logo is its role in unifying IEC chapters across the country. The new logo is a unifying force, presenting a cohesive brand identity that reinforces collective strength and shared goals.

IEC is committed to leading with innovation, developing the electrical workforce, advocating for merit shop contractors, and supporting both current members and emerging talent. More than a brand mark, the logo serves as a rallying point, symbolizing a shared commitment to advancing the industry and nurturing the next generation of apprentices.

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