BOWIE, Md. — More than 1300 people from IMARK Electrical members, preferred suppliers, and service companies will descend on Chicago to attend the IMARK Electrical Showcase on March 24-26th.
The meeting, held annually, is a powerful blend of product/service exhibits, workshops and seminars, networking, as well as private meeting sessions for key decision-makers at distributors and manufacturers. The showcase features something for everyone, whether they’re in purchasing, sales, marketing, or the company CEO.
Included in this year’s Showcase is a full day E-Biz Workshop, which has been designed to support the many IMARK Electrical members that have made the necessary investments in people and technology in order to meet the ever-changing customer demands in a digital world. Attendees will discuss the progress they’ve made and work together to identify some ideas necessary to improve the ROI on their technology and e-commerce related spend.
Gerry O’Brion of What Big Brands Know® will be the keynote speaker at the event. O’Brion has helped thousands of businesses become the #1 choice in crowded and competitive industries. He is the Founder of What Big Brands Know® and the creator of The Power of BECAUSE framework of influence, which shows companies how to stand out in the sea of sameness.
O’Brion teaches a powerful process to influence customers to buy from your company versus all of their other options. His strategies work in any business regardless of whether they are B2B, B2C, have a large budget or small. O’Brion spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin.
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