SPRING GROVE, Ill. — Intermatic Incorporated announced two appointments that will help facilitate implementation of the company’s global growth strategy and expanding digital platform.
|“Steven French is now Director of Sales for Electrical Distribution,” announced Michael Bartindale, VP of Sales for Intermatic and its global brands, including Grässlin controls. “His new role includes responsibility for National Accounts, U.S. Sales in Electrical Distribution, and our expanding Application Sales Specialist team that supports specifiers and facility managers. This change will integrate the team serving the U.S. for our electrical controls products. In addition, we have reorganized into three sales regions under Steven to ensure we are meeting the needs of all our customers throughout the U.S. to enable us to better coordinate our support.” Kevin Polechko, Cindy Nichols and Jim Spurr will manage Intermatic’s agent sales group across the U.S. for Intermatic and Grässlin products as regional sales managers.
French served most recently as Director of Sales for the Southern U.S. Region and has been with Intermatic for eight years. The role change will allow Bartindale to focus on further building Intermatic’s business in Europe across the Americas, including Mexico and Brazil. Intermatic is expanding its Mexico City sales team and adding business development activities.
|In the company’s Marketing function, Mindy Greenlee was appointed Sr. Marketing Manager for the company’s digital programs worldwide. “Research shows that contractors all over the world are relying more and more on their smartphones, tablets and computers to research products online before making a purchase at their local distributor. We’re staying ahead of the curve by supplying our customers with the information they need through a robust social media and web-based platform,” said Liz Jacobs, VP Marketing for Intermatic.
“For the past several years, we’ve been investing in the digital tools needed to reach contractors and electrical installers in the manner that they’ve told us is most productive and efficient for them – through Facebook, Twitter, YouTube, LinkedIn and our website,” explained Jacobs. “Our focus on building a more comprehensive and accessible digital library of product resources will better serve contractors and our sales agents.”
Greenlee’s team will also focus on Grässlin control products, which are popular throughout Europe, South America, and Asia, and now in parts of India as well. Greenlee has been with Intermatic for 2 years, serving most recently as Manager of Creative Services.
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