Karl Zartarian Joins Barron Lighting Group

Karl Zartarian Joins Barron Lighting Group

GLENDALE, Ariz. — Barron Lighting Group is excited to announce the addition of Karl Zartarian as Northeast Regional Vice President. Zartarian will be responsible for leading sales and trainings of the independent lighting agencies servicing electrical distributors across the Northeast region.

“We are thrilled for Karl to join our team with his extensive background in product marketing, regional sales and distributor partnerships,” says Alan Tracy, owner and president of Barron Lighting Group.

Zartarian holds a Master of Business Administration from Radford University and a Bachelor of Science in Commerce & Engineering from Drexel University.

He brings with him more than 25 years of experience in sales and marketing. Zartarian spent the first part of his career with Crouse-Hinds based in Singapore with international sales responsibilities. He also spent 10 years with Hubbell Lighting in Product Marketing and Regional Sales leadership roles. He then joined Generation Brands/Sea Gull Lighting as Director for Ambiance Lighting Systems with sales and product marketing/development responsibilities. Most recently, Zartarian was a Channel and Key Accounts Director at Eaton/Cooper. He focused on distributor partnerships for regional and national distributors, which encompassed all of Eaton’s businesses, including Eaton (Cooper) Lighting.


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