LEDVANCE is celebrating its tenth anniversary with a significant milestone: the launch of its first fully AI-generated campaign, “Your Vision. Our Light.” The campaign exemplifies LEDVANCE’s continued dedication to creative excellence, bold innovation, and customer focus.
The new campaign is a natural evolution of LEDVANCE’s brand core, “Power Through Light”, introduced in 2024. “Power Through Light” saw LEDVANCE shift from product-focused communication towards emotion-based brand building, leveraging light as a source for positive change. In 2025, this strategic realignment was recognized with four prestigious German Brand Awards, including “Brand Strategy of the Year” and “Corporate Brand of the Year.” “Your Vision. Our Light.” builds on the success of “Power Through Light”, placing customers’ individual needs at the centre of the narrative.
Empowering partners through visionary lighting
The “Your Vision. Our Light.” campaign is specifically targeted at LEDVANCE’s project customers as the company works towards becoming a project house. The campaign is underpinned by the belief that every successful lighting project begins with a unique vision. LEDVANCE is a partner that recognises, interprets, and brings these visions to life via expertly matched lighting solutions. “Your Vision. Our Light.” is more than a slogan; it is a promise to put customer excellence above all else, and to develop solutions that are precisely tailored to every customer’s unique needs. While the campaign is primarily aimed at project customers, its diverse visuals ensure that it still resonates with all audiences.
Human stories shaped by AI, told with integrity
For the first time, LEDVANCE introduces AI-generated characters based on real, diverse datasets to authentically reflect a mosaic of people from all over the world. “Every aspect of this campaign is designed to reflect our customers’ expectations, preferences, and experiences,” explains Vivian Lee-Lauss, Head of Global Branding and Communications at LEDVANCE. “We are combining innovation and technology with a human touch, always keeping people at the centre, and ensuring that our communication is both forward-thinking and authentic.”
The company also made a conscious decision to preemptively label the campaign as AI-generated content, ahead of any official AI-labeling requirements. This step underscores a commitment to transparency and responsible communication.
Campaign logo as a symbol of creativity and uniqueness
A central element and standout feature of the campaign is its logo, the Supersign. This orange glass element represents the brand’s creative identity. The Supersign utilises LEDVANCE’s existing brand colours and logo, whilst drawing focus towards the eyes of the AI-generated characters. “What I really appreciate about the Supersign is how effortlessly it can be adopted and shared. We will be producing physical versions of the Supersign and distributing them to international markets. This will enable both employees and customers to create their own interpretations of the key visuals, further amplifying the campaign’s reach and impact,” says Lee-Lauss.
Omnichannel rollout and international reach
The “Your Vision. Our Light.” campaign will launch in 25 key markets globally. Creative assets will be activated across multiple channels, including the LEDVANCE website, LinkedIn, Instagram, Facebook, and YouTube, supported by targeted media investments to maximise visibility and engagement.
Vivian Lee-Lauss, Head of Global Branding and Communications at LEDVANCE, said, “This campaign is an invitation to imagine new possibilities with light and to reflect on how the choices we make today, as an industry and as individuals, can create a brighter future for everyone.”
With this omnichannel approach, LEDVANCE aims to set new benchmarks for brand engagement and to further strengthen its position as a digital pioneer in the lighting industry.
Lauss shares more about the evolution of the brand and the “Your Vision. Our Light.” campaign in a video marking LEDVANCE’s 10th anniversary at Light + Building 2026.
Tagged with LEDVANCE