CHARLESTON, S.C. – Sonepar USA, a subsidiary of the privately held Sonepar Group, partnered with LEDVANCE, the makers of SYLVANIA general lighting in the US, to hold a companywide promotion that awarded the top performers across the operating companies with $1,000 to give to the charity of their choice. Overall, $20,000 was donated to local charities including St. Jude Children’s Research Hospital, Ronald McDonald House, Habitat for Humanity, Second Harvest and multiple food banks across the country.
The promotion measured SYLVANIA product sales across the Sonepar USA operating companies from October to December of 2019. The top 10 branches for purchases and the top 10 branches with the highest percent change in purchases during this time were each awarded a $1,000 donation to the charity of their choice.
Brad Abrams, director vendor relations operation for Sonepar USA, worked closely with the various sales and marketing teams and LEDVANCE account managers to implement and track the contest across the company.
“The OpCo sales, marketing and purchasing groups did an amazing job teaming with LEDVANCE to increase business and in return, positively impact causes that are important to their associates,” said Abrams. “Congratulations to all the winners for supporting local charities and making a difference in your communities!”
“One of our LEDVANCE core values is ‘Winning Together’ and this is especially true when we work together to support important causes that help those in need,” said Jonathan Lubeck, strategic account manager, LEDVANCE LLC. “Now during these uncertain times with COVID- 19, these organizations are even more crucial. All of us at LEDVANCE congratulate and thank our Sonepar partners for being the light for others.”