Judging for tED magazine’s 2021 Best of the Best Marketing Awards Competition took place in late April. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 42 entries were determined winners.
As a supplier with more than $250 million in revenue, Legrand North America brought home five awards this year in the Advertisement, Digital/Social Media, Integrated Promotional Campaign, Public Relations—Corporate, and Website categories.
For its Digital/Social Media campaign, Legrand took customers on a digital journey from awareness to conversion with a strategic social campaign.
And as the pandemic took hold early in 2020, the Legrand marketing team recognized the importance of pivoting their efforts to address how commercial spaces were changing. Hence the development of its Integrated Promotional “Power to Change” campaign, which spanned multiple marketing efforts, markets, and four major product lines.
Check out Legrand’s other winning entries and strategies in the August 2021 issue of tED magazine, and follow other Best of the Best awards in the monthly digital issue of tED magazine. tEDmag.com also periodically highlights all Best of the Best award winners.
Since tED could not honor Legrand NA in person this year, they sent us a video of their acceptance of the award.
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