Loeb Electric Rolls Out New Website, Rebranding

COLUMBUS, Ohio — Loeb Electric, an independent electrical distributor and service provider, recently rebranded and announced the launch of its new website, which is focused around electrical and lighting services and supplies for both national account and contractor customers.

The new branding includes a modern aesthetic with a nod to Loeb’s history and industry expertise. While blues and grays are the backbone of the brand, a secondary palette including ‘amped aqua,’ ‘power yellow,’ and ‘charged orange’ have been added to complement. Current conductor lines have also been added as a design element with an homage to the electrical industry.

New branding on truck

The newly launched website features customer case studies and testimonials, detailed service and industry pages, and defines the ‘Loeb Difference,’ allowing prospective customers to understand the value that Loeb can offer to their business. Current customers can access their account for product, order, and account management, in addition to searching electrical and lighting supply inventory and integrating e-procurement.

“To ensure we built the new site around our customers’ needs, we invested in a customer research study, completed competitive analysis, and utilized third-party industry research from Channel Marketing Group. Customer focus is at the heart of everything we do, and we work every day to be essential to their success. We’re excited to now demonstrate this on a digital platform,” said Charles Loeb, President, Loeb Electric.


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