CINCINNATI, Ohio — LSI Industries announced the appointment of Terry Bair as Vice President of Channel Sales. Bair will utilize his more than 30 years of lighting industry experience to drive revenue growth in LSI’s commercial and industrial, renovation, and stock and flow lighting solution channels.
Jeff Croskey, Chief Commercial Officer at LSI commented, “We are truly excited to have Terry join LSI in this new role. His experience, which spans across several verticals, as well as agency leadership, marketing, and product management, will be a great asset to LSI as he works to drive profitable growth, manage our sales representative and agent performance, and serve our channel customers with effective solutions. Terry is a terrific fit to lead our new commercial sales model, leveraging his deep expertise and innovative approach to channel management and technology solutions required for the end-user markets we serve.“
Bair was most recently National Sales Director at EYE lighting International and has held numerous executive sales positions at Acuity Brands, including Vice President-Industrial Vertical Sales, Director of Government Vertical Sales, Vice President-Electrical Contractor Initiative, and other strategic roles focused on sales channel management, product and market development, and revenue growth.
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