Marketing Momentum Comes To Beginning April 13

Our website offers a variety of writers who look into a variety of topics. From the threat of AmazonSupply to our supply chain to our weekly updates on the price of copper to our “Contractors’ Corner” to our regular features on lighting design, technology and savings, we have covered a lot of area in our “Exclusive Features”.

Now we can add one more: marketing.

Beginning Monday, April 13, we will begin another weekly feature on our website. “Marketing Momentum: Amp Up Your Value” will be a regular Monday “Exclusive Feature”. We are happy to have Katrina Olson write the weekly columns for us. Katrina is a regular contributor for tED magazine, writing in the “Selling” section of tED magazine each month on marketing strategies and best practices. She will continue to do that on a weekly basis for

Katrina has been working with tED magazine for a number of years. In addition to her work with us, she is also a University of Illinois professor of advertising and public relations, and a strategic communications consultant. Katrina also serves as a judge for the tED magazine “Best of the Best” Awards and has hosted the awards ceremony the past three years.

The “Marketing Momentum” columns at will focus on a variety of topics. From how to sell your best products to the use of video for marketing to the latest marketing trends to making sure you have the best possible search engine optimization, we are going to offer you some of the marketing best practices to help you get the most out of your efforts. The columns will appear every Monday.

If you have topics you would like us to explore in “Marketing Momentum” please feel free to contact me at

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